Dale Smedley and Shaun Trevillian had truly been in search of an idea that would definitely support them cease their day duties as tradies. Back in 2014, the plumbing skilled and glazier remained of their 30s and meant to vary to one thing that was a bit of a lot much less actually requiring.
They knowledgeable Yahoo Finance that they started an Instagram net web page to share amusing golf memes and stylish video clips, and the account quickly acquired 10s of numerous followers. They had truly been viewing the ecommerce room eradicating below the suitable eventualities due to this fact they evaluated the waters with their social networks followers.
“We bought 10 hats,” Smedley mentioned.
“They had been completely horrible and we’d in all probability take a look at them now and go, ‘What were we thinking?’
“But we’re able to sell them through our Instagram page without any website.”
The pair felt like they had been onto one thing, so that they reinvested the revenue from the gross sales and purchased 100 extra hats to see if their viewers was nonetheless hungry for what they needed to promote.
When these hats bought quicker than a pack of seagulls over a field of scorching chips on the seaside, Smedley and Trevillian determined to place $1,000 every into the enterprise.
That funding laid the groundwork for Golf Gods they usually haven’t appeared again since.
“It was a side business for nearly 18 months, so we were never like, ‘Oh, we’ve got to make budget this month to eat’,” Trevillian defined to Yahoo Finance.
“It was more like, ‘Well, we’ve got our jobs. we’re doing this on the side, we’ll let that organically grow and do its thing’.”
After their massive hat windfall, they appeared on the golf enviornment to see whether or not there was a distinct segment they might seize.
They shortly seen that golf will be up-tight in sure circumstances.
Some golf programs have very strict guidelines on what you possibly can and might’t put on on the course and within the clubhouse and the lads noticed everybody carrying the identical block colors.
And that’s the place they discovered their calling.
bought 10 hats,””>The pair wished to convey a little bit of enjoyable and color onto the golf course. (Source: Supplied)
Golf Gods is a {golfing} attire and tools empire that didn’t conform to the normal sorts of garments you’d usually see on a course.
“>Smedley and Trevillian used no matter spare time they’d packing buyer orders as Golf Gods grew from a small Instagram web page to a clothes empire. (Source: Supplied)
Fast ahead to 2024 they usually’re now pulling in about $6 million a 12 months and have prospects in 146 nations.
They’ve turned their $2,000 mixed funding right into a $27 million clothes kingdom and are projected to develop by 20 per cent subsequent 12 months.
The pair informed Yahoo Finance that it’s loopy to assume how their concept 10 years in the past has turned out.
“We yf-1pe5jgt And have this memory when had our very first 10 hats … Sean we saw these 2 12-year-olds at this really ordinary fairway, I stated to Imagine,’ Golf Gods if these men are using ” Smedley mentioned.
“And yf-1pe5jgt Golf Gods after that years on, we will make a journey across the globe and see “
Trevillian added: “We yf-1pe5jgt Right by no means ever actually rested there and said,’
“It was extra like, let’s try to get folks carrying our stuff. Let’s create one thing the place folks will comply with us on social media… in order that was the purpose.
“It yf-1pe5jgt “
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