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Amul girl to Nirma: Viral AI video clip brings conventional Indian mascots to life, people combine dialogue over rules


An AI-generated video clip showcasing hyper-realistic variations of a number of of India’s most valuable model identify mascots has truly these days gone viral on LinkedIn, attracting each appreciation and fear from guests.

Shared by Shahid SK, an AI lover, the duty artistically reimagines well-liked model identify personalities such because the Amul Girl, the Maharaja from Air India, Gattu from Asian Paints, Bholu the Indian Railways guard, the famend Nirma Girl, Parle- G’s biscuit child, Fido Dido from 7UP, and Chester Cheetah fromCheetos Using the generative AI gadgets, Shahid introduced these personalities to life in what he known as a “hyper-realistic world.”

In the video clip, the Amul Girl is seen fantastically delighting in a pyramid of cheese, whereas the Parle- G girl bows fortunately atop a pile of the biscuit model identify’s well-known rectangle-shaped offers with. Air India’s Maharaja, at present exhibiting off a modern look, welcomes guests with a good smile. In one particularly sensible clip, the Nirma Girl dancings in her famend polka dot frock as a primarily white goal market praises behind-the-scenes.

Captioning the video clip, Shahid created:
“Reimagining Iconic Brand Mascots in Real Life😀❤️
I thought of using AI to reimagine iconic mascots like the Amul Girl, the Maharaja of Air India, Bholu from Indian Railways, Gattu from Asian Paints, the Nirma Girl, Fido Dido from 7UP, and Chester Cheetah from Cheetos in a hyper-realistic world.
The results are pretty impressive, right?😊
This video was created with the help of AI / is AI-generated.”

The weblog submit quickly captured the main target of consultants and creatives all through the system, a lot of whom applauded the duty’s resourcefulness and technological implementation. However, the suggestions was not globally favorable.

One LinkedIn particular person elevated worries concerning the rules of using mascots with deeply particular person beginnings, highlighting that the Nirma Girl was, truly, primarily based upon the little lady of the model identify’s creator. “Great effort, but something about it bothers me personally. Some of these logos like Nirma, is the actual daughter of the founder. Somehow I believe that using pictures with such personal stories could be violation of privacy and ethically concerning. While you have used it in a creative way, there would exist people who would not. Not to discourage you, you did well! Would love it if you could come up with your interpretation of these logos and then perhaps a video, commented a LinkedIn user.”

Others raised issues bordering copyright and copyright authorized rights. A buyer stated, “Generative AI is an expert in creating illustrations but is a nightmare for designers!!.”

Another noticed the stress in between human virtuosity and machine-led creativeness, claiming, “This is creepy.”

While Shahid didn’t reveal the small print gadgets utilized in creating the video clip, the fine quality and pc animation suggest the participation of present enhancements in image-to-video AI methods, a lot of which have truly blown up in enchantment over the earlier yr.



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