Mo ët Hennessy SirDavis American Whisky
Courtesy: Mo ët Hennessy
Beyonc é is holding her bourbon up high.
The megastar is going into the deluxe alcohol service with the launch of a brand-new bourbon line in cooperation with LVMH’s Mo ët Hennessy, the brand name revealed in a press release Tuesday.
Beyonc é shared the information standing up a glass of the bourbon, called SirDavis, in an advertising Instagram post with the subtitle, “DAVIS IN MY BONES,” and a web link to the alcohol’s website.
Following an expanding fad of customers looking for deluxe spirits, Beyonc é signs up with Mark Wahlberg, George Clooney and extra stars that are utilizing their standing to boost costs alcohol brand names.
As LVMH’s a glass of wine and spirits department broadens in the American bourbon market, SirDavis likewise offers to recognize Beyonc é’s heritage. SirDavis is called for Davis Hogue, Beyonc é’s great-grandfather that tucked away bourbon containers as a farmer throughout Prohibition in the South, according to the launch.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyonc é claimed. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”
The bourbon line is headquartered out of Houston, Beyonc é’s home town. Crafted and bottled in Texas, SirDavis marks Mo ët Hennessy’s initial spirit brand name created by the business completely in the united state, according to the launch.
SirDavis consists of 51% rye and 49% malted barley and is developed in sherry barrels, which the distiller claimed produces an account of “bold sophistication.”
The high container, which includes a bronzed equine, is likewise a nod to Beyonc é’s latest cds.
Retailing for $89 a container, SirDavis will certainly be offered in September.
